ADI (Associazione per il Disegno Industriale – Industrial Design Association) for over 60 years, has brought together the main players in the design field to discuss about different themes related to a culturally conscious design.
ADI created and still manages the oldest Industrial design award in Europe, Compasso d’Oro award, whose relevance is recognised worldwide.
Verum Italy shares the same vision and philosophy of ADI and it is an active member of the association, always contributing to research and innovation.
Design shouldn’t be considered only on an economic perspective but also as a cultural and social development for the community in general.